Apple has long been focused on high end devices. All its iPhone products have been high priced, premium segment products. But this year might be the year that sees Apple embrace the low end segments. Rumors have it that Apple is set to release 2 iPhones this year, a typical premium iPhone, named iPhone 5S and a cheaper model in plastic, named iPhone 5C. The new plastic iPhone is set to come in a variety of vibrant colors, similar to their iPods.
I know I am typically an Android supporter, but I can’t help getting a little excited by the possibility of a cheap iPhone model. The big question is, how cheap is cheap. Rumors have it that the iPhone 5C has similar specs to the existing iPhone 5. I would imagine that Apple’s definition of cheap is not the same as Android’s definition. In my expectations, the base iPhone 5S model would probably cost around RM2.3k to RM2.6k. The current iPhone 5 costs USD649 or RM2199 for the base 16GB model. It is not hard to imagine that with a cheaper plastic casing, the iPhone 5C with similar specs as the existing iPhone 5 to cost around RM1.5k or USD449. While doing this does reduce Apple’s profit margins, it would open up the iPhone market to a wider consumer base which would allow them to capture more of the market share and with it, increasing likelihood of users purchasing apps or songs from their iTunes store.
Still, I probably won’t be tempted to get a cheaper iPhone though. If I do get an Apple product, it would likely be an iPad and even then, only for apps or gaming. Kinda hate waiting for Plants vs Zombies 2 to be released on Android. Anyways, an Apple invitation has already been sent out to major tech sites and the event is slated for September 10th which isn’t long away.
Do you hope to see a cheaper iPhone model?